Fonts with case-sensitive punctuation typically have slightly raised alternatives of these characters, which are centered on the height of the capital letter. Case-sensitive: The position of the punctuation marks (hyphens, brackets, and slashes) of lowercase letters.From typefaces to fonts, here’s everything you need to know to design an amazing brand logo. Key typography terms to knowīefore we dive into typography, let’s take a step back and outline some common typography terms. A thoughtfully designed logo with the right typography can convey your brand’s personality, values, and messaging in a visually appealing and recognizable way.įor example, a modern typography logo can show that your brand is innovative and forward-thinking, while a more traditional font might be used to express a sense of reliability and trustworthiness. When it comes to logo design, typography is an incredibly effective way to stand out in a sea of competitors. Revamp your brand with a typography logo maker.5 examples of successful typography logos.How to create an effective typography logo design.The importance of typography logo design.